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La newsletter
La newsletter fait partie des différentes applications possibles de ce qu’on appelle couramment en France « l’emailing. ». Il s’agit d’envoyer par email des informations, des conseils ou autre type de contenu qui n’a pas vocation à vendre directement.
Le but est clairement d’amener du trafic sur votre site web et de se forger à la fois une image de marque et une notoriété auprès de ses prospects.
La newsletter étant envoyé généralement en masse, il convient d’utiliser un outil d’emailing professionnel.
Avantages de la newsletter
Outil de conquête et de fidélisation
Lisible sur tous les supports : les newsletters peuvent aujourd’hui être lues sur PC, smartphone ou tablette sans problème, à condition qu’elles soient créées à partir d’une solution professionnelle ou codées de façon responsive
Facilité de mise en page : il est plus simple que jamais de concevoir une newsletter à son image, en partant de templates emailing existants ou en créant le sien à l’aide d’un outil du type « drag & drop » (glisser-déposer)
Un coût avantageux : contrairement au mailing papier, envoyer des campagnes emailing est bien moins coûteux en temps comme en argent
Retours statistiques précis : les résultats d’une campagne peuvent être facilement suivis afin d’améliorer en continu l’efficacité des envois
Confiez nous la création de votre newsletter professionelle